by Joe Garrison | Jun 19, 2025 | Brand Strategy, Messaging Strategy
There’s a phrase that goes, “Better isn’t better. Different is better.” The idea is that it is extremely difficult to compete on quality and/or price. Being a little bit better or a little bit cheaper doesn’t make you stand out. It also always ends up in a race to the...
by Joe Garrison | Jun 9, 2025 | Brand Strategy, Messaging Strategy
Have you ever wondered if maybe you chose the wrong customer to target for your business? One of the most expensive mistakes a business can make is targeting the wrong audience. I’ve worked with companies across industries, from startups to established firms. Again...
