Articles on Strategy and Messaging
Concepts, Techniques, and Frameworks to Apply to Your Business Today
Stop Making This Social Media Mistake
I keep seeing this common social media mistake among home services businesses. Here’s a simple way to fix it and get more engagement.
The Smarter You Are, The Worse The Curse of Knowledge
Being the best at what you do comes with it’s drawbacks. Here’s how to avoid the curse of knowledge in your marketing.
How to Know When to Use AI for Your Business
AI can be amazing, but it can also hurt your business. Here’s how to know when to use AI for your business.
What If 90% of the Buying Process Is Over Before You Even Talk to a Prospect?
What If 90% of the Buying Process Is Over Before You Even Talk to a Prospect? Its time to give away the farm.
3 Simple Steps to Make Trusting You Easier
When things get tough, people bail. So, how do you make working with you feel simple for prospects? Here’s how to make trusting you easier?
Taylor Swift and The Business of Human Emotion
Like Taylor Swift, you too are in the business of human emotions. Today’s wisdom comes from the New Heights podcast. Can you feel it?
2 Problems Every Business Must Solve
There are two problems every business must solve. Most businesses are ignoring them and operating on luck. Luck eventually runs out.
Can You Feel Their Pain? Empathy as a Trust Builder.
Want your prospective clients to trust you? Help them understand how you feel their pain. Empathy is the quickest way to build trust.
Strategic Focus: Are You a Handyman or a Specialist?
Many small businesses lack strategic focus, operating as handymen instead of specialists. Be known for a problem and you’ll never be broke.
A Simple Way To Stand Out From Your Competition
Do you have a lot of competition in your city or industry? Answering this one silly question helps you stand out from your competition.
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