The other day, I followed an old client from several years ago on Instagram. They’re a home restoration company. I helped them clarify their message with StoryBrand, wrote a new website, and built their website. By all accounts, they’re doing really well....
It’s a paradox many of us face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made to Stick: Why Some Ideas...
“If you don’t implement AI in your business YESTERDAY, your business will fail, your spouse will leave you, and you will die a slow and painful death.” … Ok, obviously that isn’t true, but it’s what every AI guru on the internet...
According to research, 80% of the buying process (B2B & B2C) happens BEFORE a prospect talks to a real live person. Here is the crazy part… This research was conducted in TWENTY SEVENTEEN! That was five years before ChatGPT launched. I’m...
Imagine This… You and I head out for a hike along the Brule River in Northern Minnesota. The air is crisp, and the water is absolutely raging after a big rain last night. After about thirty minutes, we come to the edge of the river. “Alright. Let’s go to the other...
I’m usually the last person to use a cultural event and turn it into business advice. Honestly, my go-to response for cultural events is to sh*tpost about them on Twitter or LinkedIn for laughs. This time, I’m taking a different tack, because I want you (us)...
