by Joe Garrison | Jun 19, 2025 | Brand Strategy, Messaging Strategy
There’s a phrase that goes, “Better isn’t better. Different is better.” The idea is that it is extremely difficult to compete on quality and/or price. Being a little bit better or a little bit cheaper doesn’t make you stand out. It also always ends up in a race to the...
by Joe Garrison | Jun 17, 2025 | Brand Strategy
There is a lot of talk lately about “strategy” in the marketing world. As AI continues to take over significant chunks of the marketing execution market, on which many marketers have built their businesses, strategy has been held up as the logical position of strength...
by Joe Garrison | Jun 9, 2025 | Brand Strategy, Messaging Strategy
Have you ever wondered if maybe you chose the wrong customer to target for your business? One of the most expensive mistakes a business can make is targeting the wrong audience. I’ve worked with companies across industries, from startups to established firms. Again...
