Articles on Strategy and Messaging
Concepts, Techniques, and Frameworks to Apply to Your Business Today
A Simple Way To Stand Out From Your Competition
Do you have a lot of competition in your city or industry? Answering this one silly question helps you stand out from your competition.
How Is Strategy Different From a Plan?
With AI taking over marketing execution, marketers can take a position of strength offering strategy. How is strategy different from a plan?
Savvy Politics, or Good Strategy
Pete Buttigieg and others are building personal brands and audiences through subscription services. Savvy Politics or Good Strategy?
Are You Sure THAT is Your Target Audience?
Are you sure you’re targeting the correct customer or audience? If you’re wrong, the consequences are dire. Here are a few things to consider.