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Can You Feel Their Pain? Empathy as a Trust Builder.

Can You Feel Their Pain? Empathy as a Trust Builder.

by Joe Garrison | Aug 28, 2025 | Brand Strategy, Messaging Strategy

In March 1992, at a campaign event, an AIDS activist named Robert Rafsky confronted then-candidate Bill Clinton about the AIDS crisis. Clinton responded directly with the line, “I feel your pain.” If your back hurts lately, and getting out of bed is getting harder,...

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