It’s a paradox many of us face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made to Stick: Why Some Ideas...
I’m usually the last person to use a cultural event and turn it into business advice. Honestly, my go-to response for cultural events is to sh*tpost about them on Twitter or LinkedIn for laughs. This time, I’m taking a different tack, because I want you (us)...
There’s a phrase that goes, “Better isn’t better. Different is better.” The idea is that it is extremely difficult to compete on quality and/or price. Being a little bit better or a little bit cheaper doesn’t make you stand out. It also always ends up in a race to the...
There is a lot of talk lately about “strategy” in the marketing world. As AI continues to take over significant chunks of the marketing execution market, on which many marketers have built their businesses, strategy has been held up as the logical position of strength...
