Moonflower Marketing White Logo
  • Work With Me
    • Services
    • StoryBrand Guide
    • The Trusted Brand Newsletter
    • Free Messaging Clarity Quiz
  • Articles
Free Strategy Call
The Smarter You Are, The Worse The Curse of Knowledge

The Smarter You Are, The Worse The Curse of Knowledge

by Joe Garrison | Oct 6, 2025 | Messaging Strategy

It’s a paradox many of us face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made to Stick: Why Some Ideas...
How to Know When to Use AI for Your Business

How to Know When to Use AI for Your Business

by Joe Garrison | Oct 2, 2025 | Brand Strategy, Messaging Strategy

“If you don’t implement AI in your business YESTERDAY, your business will fail, your spouse will leave you, and you will die a slow and painful death.” … Ok, obviously that isn’t true, but it’s what every AI guru on the internet...
What If 90% of the Buying Process Is Over Before You Even Talk to a Prospect?

What If 90% of the Buying Process Is Over Before You Even Talk to a Prospect?

by Joe Garrison | Sep 17, 2025 | Brand Strategy, Messaging Strategy

According to research, 80% of the buying process (B2B & B2C) happens BEFORE a prospect talks to a real live person. Here is the crazy part… This research was conducted in TWENTY SEVENTEEN! That was five years before ChatGPT launched. I’m...
Taylor Swift and The Business of Human Emotion

Taylor Swift and The Business of Human Emotion

by Joe Garrison | Sep 8, 2025 | Brand Strategy, Messaging Strategy

I’m usually the last person to use a cultural event and turn it into business advice. Honestly, my go-to response for cultural events is to sh*tpost about them on Twitter or LinkedIn for laughs. This time, I’m taking a different tack, because I want you (us)...
Can You Feel Their Pain? Empathy as a Trust Builder.

Can You Feel Their Pain? Empathy as a Trust Builder.

by Joe Garrison | Aug 28, 2025 | Brand Strategy, Messaging Strategy

In March 1992, at a campaign event, an AIDS activist named Robert Rafsky confronted then-candidate Bill Clinton about the AIDS crisis. Clinton responded directly with the line, “I feel your pain.” If your back hurts lately, and getting out of bed is getting harder,...
« Older Entries

Recent Posts

  • Stop Making This Social Media Mistake
  • The Smarter You Are, The Worse The Curse of Knowledge
  • How to Know When to Use AI for Your Business
  • What If 90% of the Buying Process Is Over Before You Even Talk to a Prospect?
  • 3 Simple Steps to Make Trusting You Easier

Recent Comments

No comments to show.
United Methodist Church Ludington White Logo
Free Strategy Call
  • Follow
  • Follow
  • Follow
  • Follow