by Joe Garrison | Oct 6, 2025 | Messaging Strategy
It’s a paradox many of us face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made to Stick: Why Some Ideas...
by Joe Garrison | Oct 2, 2025 | Brand Strategy, Messaging Strategy
“If you don’t implement AI in your business YESTERDAY, your business will fail, your spouse will leave you, and you will die a slow and painful death.” … Ok, obviously that isn’t true, but it’s what every AI guru on the internet...
by Joe Garrison | Sep 15, 2025 | Messaging Strategy
Imagine This… You and I head out for a hike along the Brule River in Northern Minnesota. The air is crisp, and the water is absolutely raging after a big rain last night. After about thirty minutes, we come to the edge of the river. “Alright. Let’s go to the other...
by Joe Garrison | Sep 8, 2025 | Brand Strategy, Messaging Strategy
I’m usually the last person to use a cultural event and turn it into business advice. Honestly, my go-to response for cultural events is to sh*tpost about them on Twitter or LinkedIn for laughs. This time, I’m taking a different tack, because I want you (us)...
by Joe Garrison | Jun 19, 2025 | Brand Strategy, Messaging Strategy
There’s a phrase that goes, “Better isn’t better. Different is better.” The idea is that it is extremely difficult to compete on quality and/or price. Being a little bit better or a little bit cheaper doesn’t make you stand out. It also always ends up in a race to the...
