by Joe Garrison | Oct 6, 2025 | Messaging Strategy
It’s a paradox many of us face: the more we know, the harder it is to communicate that knowledge effectively. This phenomenon, known as the “Curse of Knowledge,” was coined by authors Chip and Dan Heath in their book, “Made to Stick: Why Some Ideas...
by Joe Garrison | Sep 17, 2025 | Brand Strategy, Messaging Strategy
According to research, 80% of the buying process (B2B & B2C) happens BEFORE a prospect talks to a real live person. Here is the crazy part… This research was conducted in TWENTY SEVENTEEN! That was five years before ChatGPT launched. I’m...
by Joe Garrison | Sep 1, 2025 | Brand Strategy
“I want to sell my business before I retire, so I can leave a legacy when I’m done.” I was sitting in a client’s conference room discussing business and marketing goals. “How much are you hoping to make when selling the company in 5-10...
by Joe Garrison | Jun 17, 2025 | Brand Strategy
There is a lot of talk lately about “strategy” in the marketing world. As AI continues to take over significant chunks of the marketing execution market, on which many marketers have built their businesses, strategy has been held up as the logical position of strength...
