What If 90% of the Buying Process Is Over Before You Even Talk to a Prospect? by Joe Garrison | Sep 17, 2025 | Brand Strategy, Messaging StrategyAccording to research, 80% of the buying process (B2B & B2C) happens BEFORE a prospect talks to a real live person. Here is the crazy part… This research was conducted in TWENTY SEVENTEEN! That was five years before ChatGPT launched. I’m...
