According to research, 80% of the buying process (B2B & B2C) happens BEFORE a prospect talks to a real live person. Here is the crazy part… This research was conducted in TWENTY SEVENTEEN! That was five years before ChatGPT launched. I’m...
Imagine This… You and I head out for a hike along the Brule River in Northern Minnesota. The air is crisp, and the water is absolutely raging after a big rain last night. After about thirty minutes, we come to the edge of the river. “Alright. Let’s go to the other...
“I want to sell my business before I retire, so I can leave a legacy when I’m done.” I was sitting in a client’s conference room discussing business and marketing goals. “How much are you hoping to make when selling the company in 5-10...
It was 2015, and I was sitting in my Dad’s law office. He was the managing partner at the Indianapolis law firm that his older brother had started forty years earlier. They were a general practice law firm. That means they covered various types of law for their...
There’s a phrase that goes, “Better isn’t better. Different is better.” The idea is that it is extremely difficult to compete on quality and/or price. Being a little bit better or a little bit cheaper doesn’t make you stand out. It also always ends up in a race to the...
