by Joe Garrison | Oct 2, 2025 | Brand Strategy, Messaging Strategy
“If you don’t implement AI in your business YESTERDAY, your business will fail, your spouse will leave you, and you will die a slow and painful death.” … Ok, obviously that isn’t true, but it’s what every AI guru on the internet...
by Joe Garrison | Sep 17, 2025 | Brand Strategy, Messaging Strategy
According to research, 80% of the buying process (B2B & B2C) happens BEFORE a prospect talks to a real live person. Here is the crazy part… This research was conducted in TWENTY SEVENTEEN! That was five years before ChatGPT launched. I’m...
by Joe Garrison | Sep 15, 2025 | Messaging Strategy
Imagine This… You and I head out for a hike along the Brule River in Northern Minnesota. The air is crisp, and the water is absolutely raging after a big rain last night. After about thirty minutes, we come to the edge of the river. “Alright. Let’s go to the other...
by Joe Garrison | Sep 8, 2025 | Brand Strategy, Messaging Strategy
I’m usually the last person to use a cultural event and turn it into business advice. Honestly, my go-to response for cultural events is to sh*tpost about them on Twitter or LinkedIn for laughs. This time, I’m taking a different tack, because I want you (us)...
by Joe Garrison | Sep 1, 2025 | Brand Strategy
“I want to sell my business before I retire, so I can leave a legacy when I’m done.” I was sitting in a client’s conference room discussing business and marketing goals. “How much are you hoping to make when selling the company in 5-10...
