The other day, I followed an old client from several years ago on Instagram. They’re a home restoration company. I helped them clarify their message with StoryBrand, wrote a new website, and built their website. By all accounts, they’re doing really well....
In March 1992, at a campaign event, an AIDS activist named Robert Rafsky confronted then-candidate Bill Clinton about the AIDS crisis. Clinton responded directly with the line, “I feel your pain.” If your back hurts lately, and getting out of bed is getting harder,...
