Certified StoryBrand Guide Since 2019
Without The Right Words, Nothing Else You Do Will Matter
I help you craft a clear and compelling brand message so no one will ever be confused how you help your customers overcome a problem and find success.
Joe Garrison
Certified StoryBrand Guide since 2019
Winning Strategy
Powerful Message
Growing Business
Donald Miller and Joe Garrison, Nashville, 2019
If You Confuse, You Lose.
It’s as simple as that. I’ve seen it many times. You think your business is doing ok, then you clarify your message and it feels like someone just dumped gasoline on a candle.
It is more likely than not that you are confusing your customers. Your message is unclear, and it’s costing you money.
Confusion is the enemy of a successful business.
Are you confusing your customers? Are you sure?
Be The Guide and Watch Your Business Grow
Your customer wants you to help them overcome a problem and find success. You need to participate in your customer’s transformation. As a veteran Certified StoryBrand Guide, I help you combine powerful messaging with a winning strategy so your business grows.
A Winning Brand Strategy
Strategy is about leverage. I help you uncover the unique power your business already holds, and leverage it to build a path to real success.
A Clear Brand Message
Upend your competition by ensuring your ideal customers understand your message FASTER using a the StoryBrand Framework.
Marketing That Works
Get help executing your winning strategy and clear message through your website and other marketing and advertising avenues to see real growth.
Hey! I’m Joe. I’ll Be Your Guide.
Growing a small business is hard. The competition today is stronger for almost every industry. Technology is changing daily, and everyone is screaming about the impending AI Apocalypse.
It’s hard to know what to do to ensure your business continues to be successful.
You need someone to help you cut through the noise, focus your strategy, and ensure your message connects.
Sure, you can use AI for some of this, but AI isn’t truly helpful until you have a lock on your brand strategy and your messaging.
As a longtime Certified StoryBrand Guide, I bring years of experience in dozens of industries to help you develop a winning strategy and a powerful message that draws the right customers in.
“If you’re looking to invest in marketing for your small business, you should hire StoryBrand Certified Guide Joe Garrison. Joe is great if you are looking for a marketing strategy. If you are tired of investing in the mystery of marketing and really want a return on your dollars, you should hire Joe today.”
~ Dr. J.J. Peterson – Head of StoryBrand
Take the next steps toward lasting success
It’s not always easy, but the process is simple, and I’ll be there to guide you every step of the way. Here’s how it works:
1. Schedule a Call
Book a free 30-minute call with me. I’ll learn a little about your goals, any roadblocks you’re experiencing, and how I can help you overcome them.
2. Strategy and Messaging
We’ll uncover your unique leverage, identify obstacles, and a plan to overcome them. Then, we’ll craft a powerful brand message that hits your ideal customer right where they need it.
3. Execute and Win
We will implement your strategy and messaging into your website and marketing collateral so you start to see results rolling in as soon as possible.
A few words from some of my past clients.
What is the StoryBrand Framework?
Building a StoryBrand was written by New York Times Best-Selling Author Donald Miller. In the book, he breaks down the seven elements of storytelling that invite your customer into a story and move them to action.
A Character
Your story starts with a Character who wants something.
What does your customer want as it relates to your business?
Nothing is more powerful than a deep understanding of your customers.
Has a Problem
What is preventing your customers from getting what they want?
Break the problem into three parts.
External Problem: The thing getting in the way.
Internal Problem: How it makes your customer feel (this is your pain point).
Philosophical Problem: Why is it just plain wrong that your customer cannot get what they want?
And Meets a Guide
YOU are the guide in your customer’s story. They are the hero.
To be the Guide in the story, you need to display both Empathy AND Authority.
Empathy: How do you show your customer that you feel their pain?
Authority: Display your experience and expertise in having solved the problem for others in the past.
Who Gives Them a Plan
No one trusts a guide without a plan. Here are the two types of plans in the StoryBrand Framework.
Process Plan: Define the three simple steps your customer must take to find success in working with you.
Agreement Plan: What promises can you make to your customers regarding how you will work with them or what they will achieve in working with you?
And Calls Them to Action
Once someone trusts you as their Guide, they will go where you tell them to go.
What is the ONE THING your customers must do to do business with you and win the day?
This is basically your “buy now” button.
That Helps Them Avoid Failure
If there is no consequence for NOT doing business with you, there is no reason to do business with you.
What are two to four consequences your customers might face if they fail to take action?
And Ends In Success
Paint a picture of where you are taking your customers.
What does THEIR success look like in business, in life, personally, professionally.
Show that success in words, pictures, videos, testimonials, case studies, and more.
People want to know where you are taking them.
Watch this 25-minute TEDtalk from StoryBrand CEO, Donald Miller, to learn the framework.
Endorsed and Trusted by StoryBrand’s Dynamic Duo
Donald Miller
CEO of StoryBrand & CoachBuilder
Author of Building a StoryBrand (1M+ copies sold!), How To Grow Your Small Business, Marketing Made Simple, Coach Builder, Blue Like Jazz, and more.
Dr. JJ Peterson
Head of StoryBrand, and Co-Author of Marketing Made Simple
The Trusted Brand
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Build a Trusted Brand in Any Industry
A weekly email with practical and actionable insight on building a trusted business through Sound Strategy, Powerful Messaging, and understanding what makes people tick.
“Can’t I Just Use StoryBrand AI Instead?”
StoryBrand.AI is a new tool created by Donald Miller and his team that pairs the power of OpenAI with the StoryBrand Messaging Framework.
Donald Miller trained StoryBrandAI. After answering a few questions, it will create your Brand Script, Website Wireframes, Lead Generators, Email Series, Social Media Posts, and pretty much your entire sales funnel.
HERE’S WHAT IT WON’T DO…
Tell you you’re WRONG.
I have used the SB7 framework to coach over 100 organizations for more than six years. I can tell you one thing…None had a perfect understanding of their customer, their customer’s problems, or how they felt about those problems.
Even the companies most in tune with their customers needed coaching to get their messaging right.
StoryBrand AI simply takes what you give it and gives you first drafts of your marketing collateral, regardless of the quality of your prompts.
If money is tight, it can be a good tool for guiding you in the right direction. With good prompts, it can help you improve your messaging.
It’s not a replacement for an experienced StoryBrand coaching and Marketing Strategist. At least…not yet.
Let me help you create a powerful BrandScript and deliver a Brand Messaging Playbook. Then, if you’re on a budget, leverage that to improve the marketing assets StoryBrandAI can create for you.
StoryBrandAI, ChatGPT, Claude, or any of the other generative AIs popping up each day can all be helpful in your marketing.
Still, you have to keep in mind that they are not human. Therefore, they don’t understand the nuances of the human condition and the psychology that helps create the most powerful marketing for your business.
StoryBrand doesn’t cover everything. Here is where most people go wrong. I’ll help ensure you avoid this common pitfall.
View My StoryBrand & Coach Builder Profiles
